Tips for Building a Successful Trade Show
Planning and executing a successful trade show can be a very daunting task. Here
are six profit making tips to consider:
Plan ahead. Most exhibitors plan their trade show presence
(and budgets) a year in advance. They know that well planned events are most
likely to be well attended.
Create a “working budget” with a variance column
so you can see where you are at with regards to your goals at all times.
Get multiple bids on your trade show services to drive down
costs and get multiple ideas for traffic patterns.
Build “sponsor packages” and couple them with the
prime booth space to maximize your show revenues. Example: Combine premium
booth space with premier placement in your show magazine and the pre-show
Offer “sponsor packages” for food and beverage
functions, allowing you to advertise free food/beverages to help drive
attendance to the trade show floor.
Be creative! Use games, entertainers, music, costumes, fun
foods, multimedia and more to create a fun experience for the attendees and set
the stage for lots of contacts for your exhibitors.
Need help planning or marketing your next trade show? We are glad
to assist you!
Call 1-888-236-0309 or visit www.EzEvents.net
Or e-mail Darlene@EzEvents.net
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