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Tips for Building a Successful Trade Show

Planning and executing a successful trade show can be a very daunting task. Here are six profit making tips to consider:

  1. Plan ahead. Most exhibitors plan their trade show presence (and budgets) a year in advance. They know that well planned events are most likely to be well attended.

  2. Create a “working budget” with a variance column so you can see where you are at with regards to your goals at all times.

  3. Get multiple bids on your trade show services to drive down costs and get multiple ideas for traffic patterns.

  4. Build “sponsor packages” and couple them with the prime booth space to maximize your show revenues. Example: Combine premium booth space with premier placement in your show magazine and the pre-show mailing list.

  5. Offer “sponsor packages” for food and beverage functions, allowing you to advertise free food/beverages to help drive attendance to the trade show floor.

  6. Be creative! Use games, entertainers, music, costumes, fun foods, multimedia and more to create a fun experience for the attendees and set the stage for lots of contacts for your exhibitors.
Need help planning or marketing your next trade show? We are glad to assist you!
Call 1-888-236-0309 or visit www.EzEvents.net
Or e-mail Darlene@EzEvents.net

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